Alexander Martínez KocmannAug 232 min readThe Manager Who Wants the Answer Now — and Why That's Not (Entirely) Their Fault
Alexander Martínez KocmannAug 142 min readYour CSM Doesn't Need to Be a TAM. Stop Enabling Them Like One.
Alexander Martínez KocmannJun 102 min readThe Hidden Tax of Role Ambiguity: Why Role Creep Is Dangerous for Emerging CS Functions
Alexander Martínez KocmannFeb 263 min readFrom Firefighting to Value Engine: A CS Maturity Transformation Model
Alexander Martínez KocmannFeb 91 min readPoor Onboarding Creates Churn. AI Makes Onboarding Personal.
Alexander Martínez KocmannJan 292 min readCSM sales incentives: it may be controversial, but it needs to be discussed.
Alexander Martínez KocmannJan 291 min readThe rise of Digital Customer Success and its place in a hybrid CS model.
Alexander Martínez KocmannJan 291 min readThe emerging role of Customer Success Operations (CS Ops) and its importance for scalability.
Alexander Martínez KocmannJan 291 min readEssential training for aspiring and new Customer Success Managers.
